New products arrive, more photos to be taken. It's a endless cycle of product photo shoots around here. With each new season comes many new items, and they all have to be photographed for our online store. On a normal shoot our models will change outfits 100 times. But it's all worth it, to present, to the customer a site with one of the most extensive selections of surf and skate clothes and hardgoods on the web.

Posted on 8 20 09 by

Open Winner Jesse Irish

Aug 15th, 2009 - (Skate High Indoor Park, Virginia Beach) - 17th Street held the 1st annual Battle of the Bowl Skate Contest, skaters challenged the Bowl and mini ramp for the chance to take home part of the $2000 in prizes. In the end it was Jesse Irish taking the victory in the prestigious open division.
Big props to all the groms that took part in the beginner division, you are the future of the sport and we are stoked to see you.
Thanks to everyone who made this event possible. For more coverage of the event check out our You Tube page.

Posted on 8 19 09 by

Aug 14th, 2009 - Today was the last day of the 17th Street - Billabong Surf Camp. Each week campers are treated to a pizza party on the last day of camp, but this party was a bit better as 3X World Champ Andy Irons, Shane Dorian, Lucas Rogers, and 17th Streets own Philip Goold stopped by for a visit. They signed autographs, talked about surfing and hung out with the campers.

Customers shopping at the time of the visit also had a chance to meet the Billabong Team and get some autographs. When you shop at 17th Street you never know who you'll run into!


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Posted on 8 14 09 by