Volcom’s Give Jeans a Chance

November 23rd, 2011

Today 17th Street Surf Shop was able to donate three tubs of jeans to a local youth shelter thanks to the generous locals of Virginia Beach and Volcom. We had boxes in our Virginia Beach locations for a few short weeks where people could drop off their gently used denim. With their support the customers could win a free trip to Southern California to be a part of a larger distribution of the used jeans. 17th Street immediately jumped on the opportunity to help the less fortunate in our area, and with Volcom’s support was able to collect more jeans than we would have on our own. 17th Street’s customers were more than willing to give away their used jeans when shopping at our local stores, and we would like to give them huge thanks for their kindness!

We were asked by Volcom to select a local homeless shelter, and we chose Seton House Youth Shelter. Our arrival was met by excitement and smiles from the boys living there who were surprised to see boxes of jeans coming through the door. The staff was very appreciative of our efforts and thanked us and Volcom for giving the kids a reason to be stoked this holiday season!

Again, huge thanks to Volcom for helping us give back to the community, and a MASSIVE thanks to our local VB customers for donating their denim to their neighbors in need! Happy Holidays!

Here is an excerpt from Volcom’s press release detailing the launch of the event:

Volcom and National Coalition for the Homeless Strive to Collect 50,000 Jeans and Jackets for the Homeless!

COSTA MESA, Calif. --Volcom is proud to announce their 3rd annual Give Jeans a Chance (GJAC) campaign as part of the Give Back Series, in partnership with the National Coalition for the Homeless.

Give Jeans a Chance is a clothing drive that aims to raise awareness around homelessness and collect 50,000 pairs of jeans and - new for this year - jackets, worldwide.

In addition to adding a jackets component to the drive, Volcom is reaching out to individuals in the community to start their own drive by tapping into its social media network (approx. 1.5 million contacts) to help meet the goal.

"We saw so many requests for ways to get involved and to collect jeans in different ways, that we knew we had to offer a way for individuals to contribute on a bigger scale," said Floris Gierman, Volcom’s Director of Retail Marketing, and the campaign’s manager.

"We’re excited to see the results we get back from the community."

Participating in Volcom's Give Jeans a Chance outreach is easy. Beginning now, you will be able to donate jeans and jackets at approximately 500 of Volcom’s worldwide retail partners, or you can start your own GJAC drive in your community or school. Both options present a chance to give back and win something.